Often during recession the true magnitude of the situation can be measured by looking at how consumers behave, and especially how they behave during the holiday season; traditionally it’s a time of year when people are more inclined to spend, and although, to an extent, they’re inclined to push the boat out as much as possible, even when things are tight, there’s no doubting that concerns about finances, & the economy, do effect the holiday spend.
With that in mind, the news from the AAA (Automobile Association of America) that, after a sharp dip last year, US holiday travel is set to see a boost this year should be seen as an encouraging sign that the world economy is coming out of recession; Projections are that both airlines and US car hire companies, along with retailers, will all be having a happier holiday season than they did last year.
One odd little bit of news, at least to me as I’m sat here in a cold UK office, are the forecasts that Florida, the “Sunshine State”, is looking like it will buck this trend, with predictions being that it’s set for another poorer than average year.
With it’s year round good weather I’d have thought that flights to Florida would be heaving, and that Orlando car hire brokers would be rubbing their hands in glee as holiday makers flocked in, but apparently not. *shrug*
I don’t know, maybe the whole holiday travel thing is a phenomenon which, as a Brit, I’m just not getting; Sure some years I’ll travel to see family, but surely if you were travelling for the sake of a winter get-away you’d choose somewhere warm, like, for example, Florida. *shrug*
Anyway, if you are travelling this Christmas I hope you have a safe trip & a relaxing break!
Tags: Travel
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