Morts Musings

Tag: Ig Noble Prize

Life saving lingerie… really?

by Mort on Mar.05, 2010, under Science, Weird stuff

It’s probably old news for many, but I’ve just found out about the Ig Noble Prizes, and as a geek, both flippant & scientific, I have to say I think it’s a bloody marvellous idea!

The prizes are awarded, each year, by Improbable Research an organisation whose purpose is to highlight scientific “research that makes people laugh and then think”. They operate year round, bringing news of off the wall science to the masses (well, ok, maybe just masses of geeks,) but their big event each year is the Ig Noble prizes, where prizes are given out in a range of categories, much like the real Noble prizes.

The 2010 prizes aren’t due to be awarded until the end of September, but some of the highlights from the 2009 roll of honour include:
VETERINARY MEDICINE PRIZE: to the researchers who discovered that named cows produce more milk than unnamed animals.
CHEMISTRY PRIZE: to the team who synthesised diamonds from tequilla. (I knew there had to be some use for the vile stuff!)
MEDICINE PRIZE: to the man who cracked the knuckles on just one of his hands every day, for 50 years! in order to demonstrate that the activity doesn’t cause arthritis.
LITERATURE PRIZE: to the Irish Police, for issuing over 50 speeding tickets to one “Prawo Jazdy”, a Polish phrase meaning “Driving License”.

Life saving lingerie: a bra which doubles as a gas mask!

Life saving lingerie: a bra which doubles as a gas mask!


My favourite from last years awards has to be the winner of the “Public Health Prize” though. Elena N. Bodnar and her team received the award for inventing a bra which can be converted into a gas mask, or to be exact, a pair of gas masks.

Really, I’m not making this up, SEE -even the BBC reported it!

I guess the idea is that most woman wear bras most of the time, which I suppose means that the “life saving” lingerie is always likely to be available, should the need arise, &, even better, each woman in the area of the attack would be able to offer a hand (or should that be cup?) to someone less well prepared.

My mother used to tell me to change my pants in case I got hit by a bus, which always struck me as odd since I imagine that, even if the pants were clean that morning, the no doubt frightening ordeal of being hit by a large, heavy vehicle would ensure that they were no longer clean by the time the paramedics arrived.
In the future are young woman going to have their mothers telling them to make sure their underwear is clean? Just in case there’s a gas attack and they’re forced to share half their bra with a stranger -imagine the embarrasment of having to offer a stranger a slightly soiled bra-come-gas mask! never mind that they may be more concerned by life threatening gas, or somewhat distracted by the spectacle of women around them frantically removing their tops!
In fact it might end up making gas attacks a somewhat salacious affair, which I suppose, in it’s own right, might not be a bad deterrent to the evil doers of this world, or at least those who hold strong views about women showing as little skin as possible.

I also wonder if this lingerie-lifeline is merely the tip of the iceberg, in future are we to be treated to a whole range of everyday items which double as emergency equipment? Maybe household furniture which can be quickly converted into a nuclear bunker? (scarily not so far from official govt advice, during the cold war era, as to how the public should protect themselves in the event of the 4 minute warning sounding.) Or perhaps M&S will start stocking little black party dresses which, in the event of a terror attack, quickly convert into a full NBC suit?

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